When Fulfilling Your Mission Means Breaking the Rules: Gender Role Expectations as Threshold Guardians

I’ve written a great deal about what it takes to embrace the Heroine’s Quest, fulfill your mission, and live your vision of success.

Heed the Call to Adventure. Have courage. Believe in yourself. Set goals. Take risks. Defeat Threshold Guardians.

All of that is necessary.

But what happens when the greatest obstacle to fulfilling your mission and living your vision permeates the very air you breathe, and the water you took your first bath in? What happens when you belong to a family system that has already decided what your life’s purpose and story are supposed to be?

I have been struggling with this question personally, viewing it through the framework of the Heroine’s Quest: the journey of recognizing the call toward the life you envision for yourself, pursuing your mission through your work, and finding the courage to overcome the obstacles that stand in your way. Increasingly, I have come to understand that sometimes answering that call requires something much more disruptive than overcoming fear.

Sometimes you have to resist an entire system and refuse the role that system assigns to you.

When Your Life Has Already Been Assigned a Purpose

For much of my life, I have resisted the traditional gender-role expectations of my family.

Not quietly, either. My resistance was demonstrated and articulated.

I have repeatedly called out the inequity  and said that I do not see myself primarily as a caretaker, an assistant, background player, or facilitator of someone else’s life and vision. I am much more naturally oriented toward leadership, creation, independence, and meaningful work. I have always wanted the freedom to devote substantial energy to what I believe I am here to create and contribute. Furthermore, anyone with eyes could see that, from childhood, I was bold, independent, strong-willed, and naturally inclined to take the lead. Many people who have known me since I was a little girl have reflected this back to me, remembering that I always seemed to know exactly what I wanted to do and where I wanted to go.

And yet there is an enormous difference between intellectually rejecting a role and actually escaping a system organized around your occupying it.

In many traditional family systems, such as the one I was raised in, men and women are granted very different relationships to ambition.

A man’s work can be understood as a legitimate reason for his unavailability for much else. His concentration is protected because his work is important. His responsibility to others may even be defined largely through that work: he is providing for his family, and therefore focusing intensely on his career is itself considered an act of caretaking.

Women are frequently given a different assignment.

Having a career is encouraged. In fact, it’s also expected that we should be successful at work, our accomplishments may even be admired (or at least bragged about). But underneath that expectation remains an assumption that our work must coexist with an almost unlimited availability to other people. Therefore, our work is interruptible and presumed to have flexible hours.

You can build your business, write your books, make your art, earn your living, or answer whatever call has been placed upon your life. But first, take care of someone else. That someone else can be your husband (not wife, they don’t get caretaking) or your children, siblings or parents.

And somehow, you are expected to remain in a near-constant state of thinking about other people and their needs. Outside of that, of course, you are still expected to be successful and support yourself.

The Difference Between Care and Compulsory Caretaking

I don’t find anything inherently oppressive about caring for other people. As a matter of fact, my desire to care for and protect those I love comes naturally.

That is very different from having caretaking assigned to you because of your gender, your birth order, your marital/child status, your perceived competence, or simply because everyone has become accustomed to your doing it.

A role freely chosen can be part of your vision.

A role imposed upon you can become an obstacle to one.

Single women without children can be particularly vulnerable to this peculiar calculus. Because we don’t have husbands/spouses or children whose needs are culturally recognized as legitimate claims upon our time, our time and emotional energy are thought to be available and communal.

Our work, rest, solitude, creativity, and even the time required simply to think and build our own lives can be treated as optional and flexible. You may have to make a case to prove why what you are doing shouldn’t be moved. In the meantime, the males in the family are not only not expected to care for anyone outside of making money, but they aren’t even called on because, well, “He’s working.” Have I mentioned that I work to support myself and that I work for myself, so when I’m not working I’m not making money?

When Competence Becomes a Trap

There is another paradox in these systems: competence can work against you.

If you manage your responsibilities, support yourself, solve problems, show up in emergencies, and repeatedly figure things out, the conclusion is rarely, “She is carrying a tremendous amount. How can we lighten her load?”

Instead, competence can become evidence that you can carry more.

Meanwhile, the family member who appears less capable, is less available, more volatile, or simply less willing is often asked to do less or nothing at all.

Eventually, what began as helping becomes a job no one admits you have.

And because you perform that job successfully, the system can become almost incapable of seeing its cost.

When the Reward Is the Absence of Punishment

Perhaps one of the most corrosive features of an imposed role is that there may be remarkably little acknowledgment and no appreciation for performing it.

You may sacrifice time, money, energy, opportunities, creative attention, and emotional bandwidth. But because the sacrifice itself is embedded in the role assigned to you, it becomes invisible.

Your “reward” is often simply the absence of punishment.

No criticism (at least for not fulfilling the role. Criticism, in my case, comes WHILE fulfilling it).

No suggestion that you have failed someone.

You have successfully kept the system comfortable.

Until the next thing is required.

Systems Do Not Release the Person Who Wants to Leave

This is where things become more complicated than advice to “set boundaries.”

Family systems, like all systems, develop equilibrium. People occupy roles, often for life. Expectations form around those roles. Other people make choices based upon the assumption that those arrangements will continue.

When one person in the system changes or steps out of their role, everybody else is affected.

If I stop being endlessly available, someone else may need to rearrange their schedule.

But if we do stop organizing, remembering, accommodating, smoothing over, rescuing, transporting, reassuring, or fixing, the emotional and physical labor does not magically disappear.

It must go somewhere else. But here’s the thing: all systems resist change.

That means the other members of the system have very little incentive to encourage, applaud or even accept your liberation.

Your freedom, and your desire for equity may create inconvenience for them.

This is why repeatedly explaining yourself may accomplish surprisingly little.

You can explain that you’re exhausted.

You can explain that the arrangement is inequitable.

You can explain that you have dreams of your own.

And eventually you may confront a difficult truth:

The problem may not be that they don’t understand you.

They may understand perfectly well, but the existing arrangement simply works better for them!

The Exhaustion of Perpetual Resistance

There is also a cost to spending decades fighting a role you never accepted. Trust me, I know. Try 40 years.

My resistance began long before I had a vision or mission to protect. By my early teens, I was already speaking up about the inequity I saw, telling my mother that the role being prescribed to me did not fit who I was and, perhaps more importantly, that being continually pushed into it was hurtful. I wasn’t silent about any of this. I have been resisting it for most of my life.

But resistance requires energy both emotional and physical.

In my adulthood, I have been trying to pursue my vision while simultaneously defending its legitimacy.

I have been trying to create while explaining why I deserve time to create.

I have been trying to rest while defending my right to rest.

I have been trying to concentrate while remaining psychologically alert to the next demand.

I have been trying to become myself while receiving continual messages, subtle and explicit, that the person I am is somehow failing at being the person I was supposed to be.

That is exhausting.

And I have come to understand that burnout may not come simply from doing too much.

It can come from living too long in the space between compliance and rebellion.

I haven’t surrendered my vision.

But I haven’t fully protected it either.

Instead, I have attempted to compromise.

In the language of the Heroine’s Quest, I have been trying to keep one foot in the Ordinary World while embarking on the quest with the other. The role my family system assigned me belongs to that Ordinary World: the familiar expectations, prescribed roles, and status quo I have been resisting since I was young. I have been trying to answer the Call to Adventure while continuing to occupy the very role I am being called to leave.

And I am beginning to understand that this may be the fundamental problem with the compromise. You cannot fully leave the Ordinary World while continuing to live by its rules.

I have helped. Accommodated. Explained. Negotiated. Railed and yelled. Tried not to hurt anyone. Tried to maintain the relationships. I have tried to fulfill enough of the old role to keep the system functioning while preserving enough of myself to build the life I actually want.

And I have finally reached the point of recognizing that the compromise itself is consuming the energy my vision requires.

If this has been your experience too, perhaps you have reached, or are approaching, the same difficult realization: you cannot build the life you are meant to live entirely out of whatever remains of you after you have fulfilled the role others have assigned you.

Sometimes the Heroine Has to Stop Negotiating

This is the place I find myself in now.

What happens when you are no longer willing to spend the remainder of your life wasting precious energy proving that your life belongs to you?

There comes a point in some heroine’s journeys when the task is no longer getting the system to understand and accommodate her.

The task is accepting that it may never accommodate her.

And then choosing your vision and your mission anyway.

That doesn’t necessarily mean abandoning everyone you love. It doesn’t require becoming uncaring, irresponsible, or cruel.

It means ending the assumption that your life must be organized around other people’s expectations and needs.

It means helping because you consciously choose to help, not because your gender or family role has made your availability compulsory.

It means recognizing that your work deserves to be protected not only because it is how you support yourself, but because it is how you fulfill your purpose and accomplish your mission here on Earth.

Your time cannot simultaneously be treated as freely available for caretaking while you remain solely responsible for earning the money required to sustain your own life.

It means understanding that rest does not require justification.

It means refusing the idea that another person’s disappointment automatically constitutes evidence that you have done something wrong and must fix it.

And it may mean allowing other people to experience the consequences of your no and their treatment of you.

The Call to Adventure Is Still Waiting

One of the painful things about spending years negotiating with an oppressive system and role within that system is realizing how much energy the negotiation itself has consumed.

There can be grief in that realization.

There can also be anger.

But neither has to be the end of the story.

On the Heroine’s Quest, the call does not disappear simply because we have delayed answering it. In fact, it may become louder.

Sometimes exhaustion itself becomes information.

The burnout says: I cannot keep living this way.

The anger says: Something I value is being violated.

The resentment says: I have been giving something I no longer consent to give.

And the persistent pull toward my vision says: There is still a life I am meant to live and a mission I am here to fulfill.

Perhaps that is why sometimes the heroine’s journey eventually requires a more radical decision.

Not: How can I pursue my vision while continuing to fulfill the role everyone else has assigned me?

But:

What if fulfilling that role is precisely what I have to stop doing in order to pursue my vision?

For some of us, that may be the threshold we now find ourselves facing on our Heroine’s Quest, the one we must cross to continue the journey.

We can continue trying to make ourselves fit inside a system that was never designed for who we actually are, keeping one foot planted in the Ordinary World.

Or we can cross the threshold once and for all.

Not because we don’t love anyone.

Not because nobody else matters.

But because our lives matter, too.

And at some point, the heroine must decide that the Call to Adventure, the call toward the life she is meant to live and the mission she is here to fulfill, deserves more than whatever energy is left over after everyone else has been served.

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NEW Edition Book II: Journey to Orphalese

Dear Adventurers,

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In a realm filled with diverse characters and empowering tales, Isabelle’s journey is more than an adventure—it’s a call to explore the uncharted territories of our own potential. This book is a celebration of diversity, showcasing a princess who is as multifaceted and powerful as the women and girls in our lives. It’s a story that resonates with the strength, resilience, and beauty in all of us.

Whether you’re buying for yourself, a daughter, a mother, or a grandmother, “Journey to Orphalese” is more than a gift—it’s an inspiration. It’s a reminder that we all have the power to overcome obstacles and pursue our dreams, no matter how insurmountable they may seem. Let Princess Isabelle’s story ignite a spark of adventure in your heart and inspire you and your loved ones to embrace your own journeys with courage and confidence.

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Adventure Awaits,

Nicole

Nicole Cutts, Ph.D., Royal Biographer

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How to Break Through Blocks and Succeed

Do you need help breaking through blocks such as fear? Do you need help creating and sticking to a success plan? Have you started and stalled several times? Maybe you need a success coach to help you break through these blocks, create a viable plan and to help hold you accountable to this plan so you can achieve ultimate success and joy in your life.

Contact me TODAY to get started! dr.cutts@cuttsconsulting.com or (202) 568-8546

A word on overcoming societal challenges…

Contact me TODAY to schedule a FREE 30 min consultation. dr.cutts@cuttsconsulting.com or (202) 568-8546

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The Hidden Costs of Being a Good Girl

When I was a little girl, I received a number of messages about what it meant to be a good girl and, eventually, a good woman.

My mother was particularly concerned with teaching me how to be ladylike. Being ladylike meant keeping my voice down, not being too boisterous, and having good manners. Later, I was told no man wanted a woman who was “out there in front,” a warning not to draw too much attention to myself. The message was clear: A woman should know her place, and that place was generally somewhere in the background assisting someone else.

My father had a different message. Whenever we parted, we would kiss goodbye, and he would often tell me, “Be sweet.”

I understood it as his way of sending me out into the world with a reminder to be a good person or maybe to stay as sweet as he saw me. But I also remember questioning it. Something about “Be sweet” felt vaguely constraining, although I couldn’t quite put my finger on why. I know he said it to my sister and me, but I wasn’t sure whether he said it to my brother, so I asked him. When Daddy said goodbye to him as a boy, did he say, “Be sweet,” or something else? “I think, be sweet,” my brother replied. When I asked what it meant to him, he said, “Be good? Do the right thing.”

Maybe that’s all my father meant. If he said the same words to his son, perhaps “be sweet” was simply his way of saying “be good.” But words don’t land in a vacuum. My brother heard a call to do the right thing. I heard it alongside every other message I was absorbing about how a girl should be, and in that chorus, “sweet” meant something narrower. Why “be sweet”? Why not “be courageous,” “be kind,” or simply “be good”? Being good can encompass many qualities, including integrity, compassion, and courage. Sweetness carries a particular connotation, one closely tied to traditional expectations of femininity. And that raises the question of what we’re really teaching little girls when we encourage them to be sweet, to be good girls, to be nice.

I want to be clear that my parents never taught me that being sweet or ladylike meant remaining silent when something was wrong or when I felt unsafe. Quite the opposite. We were taught to be alert to danger, to protect ourselves, and not to be afraid to remove ourselves from uncomfortable or potentially dangerous situations. Nevertheless, I find these messages interesting because they reflect broader societal expectations about how girls and women are supposed to behave.

Of course, these messages weren’t unique to my family. On a societal level, many girls are conditioned from an early age to believe that being agreeable, accommodating, compliant, and pleasant are desirable feminine qualities. Assertiveness, competitiveness, and even aggression, on the other hand, are traditionally associated with masculinity.

And because women have historically been taught that being attractive and likable is important to their success, particularly in relation to men, they may learn to suppress qualities that could make them appear intimidating or difficult.

This isn’t just confined to romantic relationships. It can affect how girls relate to teachers, authority figures, and eventually employers. In some environments, girls even learn that displaying their intelligence can make them less attractive to boys. Speaking up in class, knowing the answers, or outperforming male classmates may come with social consequences.

I was fortunate to spend my formative educational years in single-sex schools, where we were encouraged to be intelligent, academically successful, and intellectually curious. We didn’t have to worry about whether demonstrating our abilities would make us less appealing to boys. Not every girl has that experience.

For some, the lessons begin early: Don’t be too smart. Don’t be too loud. Don’t be too ambitious. Don’t make other people uncomfortable.

And those nice little girls often grow up to become nice women. Niceness has a price. It shows up in our paychecks, in our safety, and in how much of our lives we feel entitled to claim as our own.

The Professional Price of Niceness

The conditioning doesn’t disappear when women enter the workplace. In fact, it can have significant professional and financial consequences.

Research on gender and professional advancement has examined differences in self-promotion and willingness to pursue opportunities. Some studies suggest that women face greater social penalties for self-promotion (Rudman, 1998; Moss-Racusin & Rudman, 2010), while men may feel freer to put themselves forward (Exley & Kessler, 2022). These are tendencies, not rules, but they raise an important question: how much talent goes unrecognized when women are discouraged from making their accomplishments visible?

And in the professional world, advocating for yourself is essential. If you want a promotion, you often have to make your accomplishments visible. If you believe you deserve a raise, you need to be willing to ask for it. And if you’re running a business, you must be able to articulate the value of your services and stand behind your fees.

As a consultant, I know how important this is. Organizations sometimes engage in what we call scope creep. You’ve negotiated a contract, established the deliverables, and agreed upon compensation. Then the client begins requesting additional work beyond the original agreement.

Sometimes, as a business owner, you may decide to accommodate a reasonable request. But you must also be willing to say, “No, that falls outside the scope of our agreement,” or negotiate additional compensation. If you’re more concerned with being nice than protecting the value of your work, you can easily find yourself doing more than you agreed to for the same amount of money. And that’s not good business.

There is also a double standard in how assertiveness is perceived. In his work on organizational leadership, Patrick Lencioni emphasizes the value of productive conflict: teams need to debate ideas openly, sometimes passionately, to arrive at better decisions (Lencioni, 2002).

Yet women who engage in that same passionate debate may be perceived as aggressive, hostile, or difficult. We’re expected to advocate for our positions, but apparently we’re supposed to do it with a smile on our faces.

Showing frustration, irritation, or anger can carry professional consequences that men engaging in similar behavior may not experience. For African American women, this double standard can be particularly damaging because of the persistent stereotype of the “angry Black woman.” An African American woman expressing herself assertively or passionately may find her behavior interpreted through both gendered and racial stereotypes.

The result is that women may learn to moderate not only what they say but how they say it, continually managing other people’s perceptions rather than simply expressing themselves. And that takes energy.

When Being Nice Becomes Dangerous

Perhaps one of the most troubling consequences of conditioning girls and women to be agreeable and avoid confrontation is the potential impact on their physical and emotional safety.

Consider the early stages of sexual harassment. A coworker begins making inappropriate jokes. An acquaintance becomes overly familiar. Someone repeatedly touches a woman’s shoulder or back in ways that make her uncomfortable.

She may recognize that something doesn’t feel right, but hesitate to speak up. She doesn’t want to make a scene. She doesn’t want to embarrass anyone. She doesn’t want to be accused of overreacting or misinterpreting someone’s intentions.

And that hesitation can create opportunities for someone who is deliberately testing boundaries. A person who gets away with one inappropriate touch may attempt another. Someone whose sexual comments go unchallenged may become increasingly explicit.

This does not mean assertiveness can prevent every assault, nor does silence make a woman responsible for someone else’s misconduct. But when a person is testing boundaries, speaking up early may interrupt an escalating pattern.

Women need to know that they have the right to say, “Don’t touch me.” They have the right to tell someone to back up, stop making inappropriate comments, or leave them alone. And sometimes that means making a scene.

Whether on public transportation, in a crowded nightclub, or in the workplace, women should not feel obligated to prioritize another person’s comfort over their own physical boundaries. Of course, the safest response depends on the circumstances. Sometimes confrontation is appropriate; other times leaving or seeking assistance is the better choice.

The point is that being polite should never take precedence over protecting yourself.

When Women Refuse to Be Silent

We need only look at the recent sexual assault allegations involving members of a Cornell University fraternity and the public reaction to the woman who brought those allegations to see how deeply these expectations remain embedded in our culture.

Rather than focusing exclusively on the allegations and the available evidence, some public commentary has turned toward questioning the woman’s credibility, appearance, and motives. Megyn Kelly’s reported remarks about the woman’s attractiveness are particularly troubling. “I’m just going to be honest, she’s not the most attractive gal,” said the media personality. “She’s extremely beefy in her arms and her legs.” Kelly went on to suggest that the young woman should be grateful for the attention (Media Matters, October 5, 2026).

What does a woman’s physical attractiveness have to do with whether she was sexually assaulted? Very little. For decades, researchers have recognized that sexual violence is not driven by attraction (Lisak & Roth, 1988). It is driven far more by hostility toward women, entitlement, and a desire for power and control (Malamuth et al., 2021).

And then there’s all this concern about ruining these young men’s reputations and futures. But why is that responsibility being placed on the woman who came forward? If these men engaged in the conduct they’re accused of, their own actions jeopardized their futures, not her decision to report them.

Anyone accused of a crime deserves due process. Allegations must be investigated, and guilt should not be presumed. But due process does not require vilifying the person who makes a report.

To me, this reflects the same message women have been receiving since childhood: Don’t make trouble. Don’t embarrass anyone. Don’t make people uncomfortable. Be nice. Even when you’ve been harmed.

The Heroine’s Quest

Remember that place in the background, assisting someone else? For many women, that’s where the good-girl conditioning finally settles: in the expectation that caretaking is our primary job and our time belongs to whoever needs it. Many of us have been taught that putting ourselves first is selfish, even when we are pursuing ambitions of our own.

I know this struggle intimately. For years, I’ve tried to negotiate between the life I want to live and the expectations placed upon me. In the language of the Heroine’s Quest, I’ve tried to keep one foot on the path of adventure while keeping the other in the Ordinary World. I explored this struggle more personally in my essay, “When Fulfilling Your Mission Means Breaking the Rules.”

But time and energy are finite. I have work I want to accomplish, books I want to write, things I want to create, and a mission I want to fulfill. Every hour I spend meeting someone else’s expectations is an hour I cannot devote to those pursuits.

There is a real opportunity cost to compulsory caretaking. When a woman’s time is treated as a free commodity, the resources she needs to support herself, develop her talents, and pursue her ambitions are diminished.

And if her time isn’t already allocated to a husband, children, or some other recognized responsibility, it may be treated as available. Apparently, if you’re not taking care of someone else, you must have time to spare. But why is that someone never you?

I’ve come to recognize that I cannot spend the rest of my life negotiating with a system that expects me to subordinate my mission to other people’s demands. Systems that benefit from compliance generally have little incentive to surrender those benefits voluntarily.

At some point, the heroine has to stop fighting for permission to leave the Ordinary World and answer the Call to Adventure. That doesn’t mean abandoning everyone she loves. Helping others is also part of the journey.

Companions on the Journey

One of the essential stages of the Heroine’s Quest is the Return with the Elixir: bringing back something of value to share with others. But the heroine must have the opportunity to undertake the quest before she can return with anything at all.

Dorothy, in The Wiz and The Wizard of Oz, meets the Scarecrow, the Tin Man, and the Lion along her journey. Each is seeking something, and she chooses to help them. But she doesn’t abandon her own mission. She invites them to accompany her to see the Wizard.

And they help her, too. They support and protect her as they overcome obstacles together. Their relationship is reciprocal: each pursues something important while helping the others along the way.

None of them insists that Dorothy abandon her quest to attend to his needs. They accept the help she freely offers while supporting her mission. That help is her choice, not an obligation imposed on her.

That’s very different from a heroine continually summoned back to the Ordinary World to meet someone else’s expectations. How can you move toward your destination when you’re constantly required to turn around?

Batman answers the Bat-Signal because protecting Gotham City is the mission he has chosen. Batman answers the Bat-Signal, not a call from his mom.

Now, admittedly, these heroic tales often conveniently eliminate the parents, thereby relieving the hero of certain familial obligations. But the point remains: the hero or heroine must distinguish between a call aligned with their purpose and a demand reflecting someone else’s expectation of their availability.

That doesn’t mean we stop caring about others. It means recognizing that our lives belong to us, and we have the right to decide how we will use them.

For women rewarded for compliance, that can be a radical realization. We don’t have to wait for permission to pursue our own missions or spend our lives negotiating with people who benefit from our willingness to put ourselves last.

When we tell children to be good girls or boys, what are we usually asking? We’re asking them to behave, follow instructions, and do what they’re told. In other words, we’re asking for obedience.

But being obedient is not the same as being a good person. A person can be obedient without possessing integrity, compassion, or a sense of justice. Conversely, someone can challenge authority, refuse to comply, and make other people uncomfortable while acting with tremendous integrity.

Both boys and girls hear messages about obedience, but girls often face additional expectations about being sweet, pleasant, and accommodating. Those qualities become intertwined with our understanding of what it means to be a good woman.

And if sweetness is genuinely part of our nature, as I believe it is part of mine, we don’t have to give that up either. But we can also be assertive. We can be ambitious. We can speak up when something is wrong. We can say no. We can get angry when anger is warranted. And we can pursue our own dreams without apologizing for making them a priority.

Because ultimately, being a good person isn’t about obedience. It’s about integrity, compassion, and respect, including respect for ourselves.

You can be a good person without being a good girl or a good boy.

And perhaps it’s time we stopped trying so hard to be good girls and started giving ourselves permission to become the heroines of our own stories.

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The Heroine’s Quest of Entrepreneurship

Over the past several months, I’ve noticed a recurring theme in my success coaching practice.

As many of you know, much of my work as a psychologist and success coach centers on helping women clarify their vision, navigate major life transitions, and create lives and work that are deeply aligned with their values and purpose.

Over the past several months, a recurring theme has emerged in many of my success coaching conversations. More and more women have stepped into entrepreneurship. Some have pursued businesses they’ve dreamed about for years. Others have found themselves reimagining their careers after organizational restructuring, layoffs, or discovering that the traditional path no longer offered the opportunities or fulfillment they were seeking.

Although their stories are different, many eventually arrive at the same place: navigating the psychological challenges of building something entirely their own.

The numbers suggest this isn’t an isolated experience.

The Numbers Tell an Interesting Story

  • Women now own more than 40% of all businesses in the United States.
  • Approximately 14.5 million women-owned businesses generate $3.3 trillion in annual revenue and employ nearly 12.9 million people.
  • Between 2022 and 2025, the number of women-owned businesses grew by 12%—nearly twice the growth rate of businesses owned by men.
  • Women entrepreneurs were responsible for nearly 49% of all new businesses created between 2019 and 2024, representing a 69% increase in new business creation.
  • Growth has been especially strong among women of color, with Black women-owned businesses experiencing particularly significant gains in recent years.

At the same time, workforce changes, including reductions across portions of the federal workforce and a more competitive job market, have prompted many professionals to rethink not only where they work, but how they work. Because Black women have historically been well represented in public-sector employment, many have been disproportionately affected by these shifts, leading some to explore entrepreneurship as one path forward.

As I listen to the women I coach, I find myself thinking less about business plans and marketing strategies and more about mythology. Over the years, I’ve found that one of the most powerful ways to help people make sense of major life transitions is through the lens of the Heroine’s Quest.

In both my therapy and success coaching practices, I often use the Heroine’s Quest as a framework to help clients understand personal and professional transformation. It reminds us that growth rarely comes from following an established path. It comes from leaving the familiar, navigating uncertainty, and returning transformed.

The entrepreneurial journey has much in common with the Heroine’s Quest. Both begin by leaving the familiar behind. Both require us to forge a path where no roadmap exists. Both are filled with unexpected twists, setbacks, discoveries, and moments of profound growth. And in both journeys, success depends less on avoiding uncertainty than on learning to navigate it.

The Ordinary World

Every Heroine’s Quest begins in the Ordinary World. For entrepreneurs, that world often consisted of a job: established organizations with job descriptions, a defined career ladder, performance evaluations, promotions, paychecks. In other words, someone else had already built the framework. Even if that world wasn’t perfect, its rules were familiar.

Then something changes.

The Call to Adventure

For some women the call has always been there, a desire to create something of their own, to build a business aligned with their values, passions, and vision. For others it arrived unexpectedly through layoffs, restructuring, or changing opportunities. The realization that the path they expected to continue on no longer feels available, or no longer feels right.

The call doesn’t promise that the journey will be easy.

It simply asks whether we’re willing to answer it.

Crossing the Threshold

The moment you commit to building something of your own, you cross a threshold.

For some women, that threshold feels exhilarating.

Freedom.

Creativity.

Autonomy.

Finally creating work that reflects who they truly are.

For others, particularly those who have spent years succeeding in structured organizations—the transition feels much less comfortable.

Without realizing it, they’ve also left behind familiar systems, established expectations, and someone else’s roadmap.

The threshold into entrepreneurship isn’t simply a business transition.

It’s a psychological one.

The Road of Trials (and Temptations)

This is where many entrepreneurs discover that building a business also means building themselves.

Every day presents new questions.

How should I price my services?

Am I marketing effectively?

Should I pivot?

Why isn’t this growing as quickly as I expected?

Am I spending my time on the right things?

For women who have always craved independence, these questions can feel like fascinating puzzles.

For others, they can feel overwhelming, frustrating, and deeply unsettling, creating a temptation to retreat to the safety of the Ordinary World.

The challenge isn’t simply uncertainty.

It’s learning to function well without certainty.

And then there are the emotional trials that few people talk about.

Loneliness.

Many women leave collaborative workplaces where colleagues were just down the hall, ideas could be tested together, and successes and setbacks were shared with a team. Entrepreneurship can be surprisingly isolating. The freedom to make every decision also means carrying every decision.

The loss of structure.

No one tells you what to prioritize today. No one establishes your deadlines. No one evaluates your progress. The very freedom that attracts many entrepreneurs also requires a level of self-direction that can take time to develop.

The loss of status.

This may be one of the least discussed transitions of all.

If you’ve spent years in a respected leadership role, people immediately understood what you did. Your title carried credibility. Your organization provided instant legitimacy.

Entrepreneurship often asks you to let go of that borrowed status while your own reputation is still being built.

Friends (and sometimes even family) may not fully understand what you’re creating. Some may quietly wonder when you’ll return to a “real job.” Others may not recognize the significance of what you’re building until long after you’ve begun.

Learning to derive confidence from your own vision rather than someone else’s title can become one of the greatest psychological transformations of the entrepreneurial journey.

Threshold Guardians

Every Heroine encounters Threshold Guardians.

Entrepreneurs do too.

Sometimes the guardian is self-doubt.

“Am I really qualified to do this?”

Sometimes it’s perfectionism.

Sometimes it’s comparison.

Sometimes it’s the expectation that success should happen much faster than it does.

Many women begin entrepreneurship after years of excelling in organizations where hard work produced relatively predictable rewards. Entrepreneurship rarely works that way. Progress is uneven. Growth isn’t linear. Setbacks are inevitable.

That mismatch between expectations and reality can become one of the journey’s greatest psychological obstacles.

Another common Guardian is visibility.

Many women have spent decades becoming exceptionally good at their work.

Running a successful business requires something different.

It requires allowing both yourself and your work to be seen.

Perhaps the greatest threshold guardian, however, is identity itself.

When someone asks, “So, what do you do?” it can feel much easier to answer with the name of a well-known organization than with the name of a business you’re still building.

During this stage of the journey, confidence can no longer rest primarily on a title, a recognizable employer, or external prestige.

It has to come from something much deeper:

A growing belief in yourself, your vision, and the value you are creating—even before the rest of the world fully sees it.

The Ordeal

Nearly every entrepreneur reaches a point where external validation disappears.

No supervisor is telling you you’re doing a good job.

No annual review confirms you’re on the right track.

No one can guarantee that your next decision is the correct one.

The deepest question becomes:

Can I trust myself enough to continue anyway?

For many entrepreneurs, this, not a financial setback, is the true Ordeal.

And on the other side of that ordeal lies something far more valuable than certainty:

Self-trust.

The Boon

When we think about entrepreneurial success, we often think first about revenue.

Revenue matters.

But many entrepreneurs discover that the greatest rewards run much deeper.

The confidence that comes from solving problems you once thought impossible.

The freedom to build work around your values rather than someone else’s expectations.

The excitement of creating something that never existed before.

The realization that you are capable of creating opportunities instead of waiting for them.

Sometimes the greatest gift isn’t the business you’ve built.

It’s the person you’ve become while building it.

Helpers Along the Way

Every Heroine’s Quest includes Helpers. In mythology they appear as Mentors, Guides, or Supernatural Aid. Entrepreneurship is no different. As a psychologist, success coach, and fellow entrepreneur, I’ve had the privilege of serving as a Helper for many women as they build businesses and lives that reflect their values, strengths, and vision. I can’t walk the journey for my clients. But I do help them navigate the uncertainty, challenge the beliefs that keep them stuck, reconnect with their vision, and continue moving toward the life and work they want to create.

Returning with the Elixir

In mythology, the heroine returns with The Elixir—the wisdom, transformation, or gift earned through her journey.

For entrepreneurs, that elixir may take many forms: a thriving business, financial freedom, meaningful work, creating jobs, solving important problems, mentoring others, or inspiring another woman to believe that forging her own path is possible.

Whatever form it takes, the elixir is never meant to be kept for ourselves alone. Its greatest purpose is what it allows us to contribute to others.

A Final Thought

Many entrepreneurs, myself included, possess the Huntress Spirit.

A huntress doesn’t wait for opportunity to wander into camp. She goes looking for it. She ventures into unfamiliar territory. She studies the landscape. She adapts when conditions change. She solves problems because her survival depends on it.

Entrepreneurship demands that same spirit. When your business is your livelihood, there is no one else responsible for finding the next opportunity, serving the next client, or creating the next solution. In a very real sense, entrepreneurs eat what they hunt.

That reality can feel intimidating. But it can also be exhilarating. For many entrepreneurs, there is a unique satisfaction in earning our livelihood through our own ingenuity, persistence, and willingness to venture into the unknown. Every conversation holds possibility. Every challenge becomes a puzzle to solve. Every setback teaches something. Every success is earned.

Whatever first brought you to this path, I hope you won’t become so focused on reaching the destination that you forget to appreciate the adventure itself. The Heroine’s Quest was never meant to be comfortable. It was meant to transform us. If we’re willing to embrace both the trials and the triumphs, we may discover that the greatest reward isn’t simply the business we’ve built—it’s the life we’ve created and the person we’ve become along the way.

Whether your next chapter involves entrepreneurship, a career transition, or another important life change, every meaningful journey begins with a vision. If you’re ready to take the next step on your own Heroine’s Quest and would value a thoughtful guide along the way, I’d be honored to walk beside you as you bring your vision to life.

Much continued success and well-being,

Nicole

dr.cutts@cuttsconsulting.com

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Heed the Call to Adventure: Exploring the Heroine’s Quest — In Conversation with Author Shawn Pearson-Dingle

What if the challenges, transitions, and uncertainties in your life are not random setbacks — but part of a deeper journey of transformation?

Dr. Nicole Cutts and author Shawn Pearson-Dingle explore the concept of seeing your life as a Heroine’s Quest — a powerful framework for understanding growth, resilience, purpose, and personal transformation.

Series Introduction

Rather than viewing adversity as meaningless suffering, the Heroine’s Quest invites us to see life’s challenges as part of a larger journey toward insight, courage, and becoming.

This is a multi-part video series exploring the stages of the Heroine’s Quest and their connection to emotional well-being, meaning-making, and personal growth.

Follow along for new videos each week as Dr. Nicole Cutts and Shawn Pearson-Dingle discuss stages of the journey including:
• The Ordinary World
• The Call to Adventure
• Refusal of the Call
• Crossing the Threshold
• The Road of Trials
• The Ordeal
• The Ultimate Boon
• Return with the Elixir

Through personal stories, reflection, and discussion, this series explores how the Heroine’s Quest can help us better understand the challenges, transitions, and possibilities within our own lives.

Part 1: The Framework
Part 2: A Conversation on Stages I and II
Part 3: Refusal of the Call & Crossing the Threshold
Part 4: The Road of Trials
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Setting Healthy Boundaries Creates More Good Days Together

May is Mental Health Awareness Month, and this year’s theme is More Good Days Together. I appreciate this theme because it reminds us that mental health is not just individual. It is deeply relational. The quality of our relationships with family, friends, partners, coworkers, and community members profoundly impacts our emotional well-being.

One of the most common themes I see with both my psychology and success coaching clients is difficulty setting and maintaining healthy boundaries. Many people fear that setting boundaries means they are being selfish, difficult, disloyal, or uncaring. They worry that prioritizing their own needs will somehow make them a bad partner, family member, friend, leader, or community member.

But in reality, healthy boundaries are often one of the foundations of healthy relationships.

Without boundaries, many people eventually experience resentment, emotional exhaustion, burnout, chronic overcommitment, loss of self, or the feeling that they are constantly pouring into others while neglecting themselves. Ironically, when we consistently abandon our own needs, we often become less emotionally available, less grounded, and less able to show up well for others over time.

Healthy boundaries are not walls. They are not punishments. They are not about controlling other people. In many cases, boundaries are simply the ability to remain connected to yourself while also being in relationship with others.

Recently, I revisited a thought-provoking boundaries exercise adapted from the work of David Richo in The Five Things We Cannot Change: And the happiness we find by embracing them. As you review the examples below, notice where you tend to fall most often in your relationships with others. You may identify strongly with some examples and less with others. The goal is not perfection or self-judgment, but greater awareness. Often, the first step toward healthier boundaries is simply recognizing the patterns that may be contributing to emotional exhaustion, resentment, imbalance, or loss of self.

When you give up your boundaries in a relationship, you…When your boundaries are healthier and more intact in a relationship, you…
Feel as though no matter how much you give, it is never enough.Give generously, but also recognize your own limits and needs.
Fear rejection, abandonment, or punishment if you disappoint someone.Trust your ability to tolerate disappointment, conflict, or even loss without abandoning yourself.
Hide your real feelings in order to protect others from discomfort.Communicate your feelings, needs, and truth honestly and respectfully.
Suppress anger, hurt, or resentment in order to keep the peace.Allow yourself to acknowledge hurt, express concerns directly, and address what needs to change.
Say yes to things you inwardly resent because you feel guilty, obligated, or unable to say no.Help and give from genuine choice rather than fear, guilt, or pressure.
Rearrange your life and commitments whenever someone important to you suddenly becomes available.Make space for others while still respecting your own plans, priorities, and commitments.
Become so focused on enduring or surviving that you lose touch with whether you are actually happy.Regularly check in with yourself and recognize when something is emotionally unsustainable.
Continue overfunctioning while receiving less and less in return.Invest your time and energy where there is reciprocity, growth, and meaningful movement.
Base your self-worth heavily on approval, validation, or acceptance from others.Receive feedback or criticism without losing your sense of self-worth.
Tolerate behavior from certain people that you would never accept from anyone else.Maintain standards and accountability consistently, even in close relationships.

As you read through these examples, you may notice that boundaries are not simply about saying “no.” Often they are about self-awareness. They are about recognizing where fear, guilt, obligation, avoidance, or the desire for approval may be quietly shaping our choices and relationships.

For many people, weak or inconsistent boundaries are rooted in very understandable experiences: fear of abandonment, cultural expectations around caretaking, family dynamics, conflict avoidance, trauma, perfectionism, or a deeply ingrained belief that love must be earned through self-sacrifice.

At the same time, healthier boundaries can create more honest relationships, more emotional clarity, greater peace, and ultimately more sustainable connection with others.

Importantly, when we model healthy boundaries, we also give the people around us permission to develop healthier boundaries themselves.

If this topic resonates with you, I highly recommend exploring David Richo’s work further. His The Five Things We Cannot Change examines several difficult realities of life that human beings often struggle to accept or control, and how acceptance, self-awareness, and healthier relational patterns can contribute to greater emotional freedom and well-being.

And if you are currently struggling with burnout, overcommitment, people pleasing, emotional exhaustion, codependent relationship patterns, or difficulty setting healthy boundaries, I offer a complimentary 20 minute phone consultation to explore whether coaching or therapy support may be helpful. Contact me

Here’s to creating more good days together — including with ourselves.

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FREE Success Coaching Tools!

Tools posterArm yourself with these tools on your quest!

Read the article: “Ten Steps to Achieving Your Vision of Success”  (You must subscribe to our newsletter to receive.)

Download the Four Basics Creative Visualization 2015

Download the Ideal Scenario Exercise 2015 exercise

Download the Success in Action Goal Plan 2015 worksheet.

Download the Four Agreements Coaching Lesson 2015 lesson.

 

Check out Women and Stress from the Cleveland Clinic

Subscribe to our YouTube Channel TheSuccessDoc for more FREE Tools and Travel Adventure videos

You might also want to check out my FREE ONLINE Course “Write Your Own Heroine’s Quest”

Much Continued Success and Well Being!

xxoo Nicole

Nicole Cutts, Ph.D. Founder Vision Quest Retreats, CEO Cutts Consulting, LLC. Author: The Adventures of  Isabelle Books I & II!

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Women Who Shaped Technology — and Why We Need More

In honor of Women’s History Month and Women-Owned Business Wednesday, I’ve been reflecting on the women who helped shape the technological world we live in today.

While researching my recent article on artificial intelligence and leadership: AI, Identity Threat, and the Future of Professional Work, I found myself thinking about the broader history of technology—and the women whose vision and innovation helped build the foundations of modern computing, communication, and digital entrepreneurship.

Their stories are reminders that women have always been part of technological progress, even if their contributions are not always widely recognized.

Ada Lovelace (1815–1852)

Ada Lovelace is widely regarded as the first computer programmer. Working with Charles Babbage’s proposed Analytical Engine in the 1800s, she wrote what is considered the first algorithm designed for a machine.

Even more striking, Lovelace predicted that computers might one day create music, process symbols, and perform tasks far beyond calculation—an insight that anticipated modern computing by more than a century.


Hedy Lamarr (1914–2000)

Known to many as a Hollywood actress, Hedy Lamarr was also an inventor. During World War II she co-developed frequency-hopping spread spectrum technology designed to prevent signal interference in torpedo guidance systems.

The principles behind that invention later became foundational to Wi-Fi, Bluetooth, and GPS technologies.


Dr. Shirley Ann Jackson (1946– )

Physicist Dr. Shirley Ann Jackson became the first Black woman to earn a Ph.D. in theoretical physics from MIT.

Her research in telecommunications helped advance technologies behind caller ID, call waiting, and fiber-optic communications, tools that are now embedded in modern telecommunications systems.


Radia Perlman (1951– )

Computer scientist Radia Perlman is often called the “Mother of the Internet.” She invented the Spanning Tree Protocol, a technology that allows computer networks to function reliably without collapsing from data loops.

Much of today’s internet infrastructure still depends on the concepts she developed.


Beatriz Acevedo (1971– )

Technology entrepreneur Beatriz Acevedo co-founded Mitú, one of the largest digital media platforms for Latino audiences, and later founded SUMA Wealth, a fintech company focused on financial empowerment in Latino communities.

Her work highlights how technology can expand access and representation in business and finance.


Whitney Wolfe Herd (1989– )

Entrepreneur Whitney Wolfe Herd founded Bumble, the dating platform where women make the first move. The company quickly grew into a global technology business.

When Bumble went public in 2021, Wolfe Herd became the youngest self-made female billionaire at the time.


Looking Forward

As artificial intelligence and new technologies reshape industries, the question of who participates in building those systems becomes increasingly important.

The women above helped shape computing, communications, digital platforms, and entrepreneurship. Their stories remind us that innovation has always depended on people willing to challenge assumptions and imagine new possibilities.

If the next generation of technological breakthroughs is to serve everyone, more women will need to be part of designing, building, and leading them.


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Women Who Built Economic Power: Before Access, equity and permission

Long before access was expanded or equity was legislated, Black women were building businesses, acquiring property, structuring distribution networks, and creating financial institutions in the United States. In the face of legal exclusion and systemic barriers, they developed enterprises that did more than generate income — they built infrastructure. From banking and manufacturing to real estate, hospitality, and investment, these women created economic pathways that sustained families and strengthened entire communities. In addition to Maggie Lena Walker, Annie Turnbo Malone, Clara Brown, and Mary Ellen Pleasant, figures such as Sarah Breedlove (Madam C.J. Walker), Sara Spencer Washington, and later pioneers like Alonzo Herndon’s daughter Adrienne Herndon in the insurance sector contributed to this tradition of ownership and institution-building. Black women business owners have consistently leveraged entrepreneurship not merely for personal advancement, but to construct systems of collective economic resilience.

Below is a small sampling of four women who exemplify that legacy of ownership, strategy, and structural impact.

Maggie Lena Walker

Banking | 1903

Chartered and led the St. Luke Penny Savings Bank in 1903, becoming the first woman in the United States to found and serve as president of a bank.

She built financial infrastructure for Black communities during segregation, creating systems of economic stability and collective advancement.

Annie Turnbo Malone

Beauty Manufacturing | 1902

Founded the Poro Company in 1902 and built a multimillion-dollar haircare enterprise serving Black women nationwide.

She trained tens of thousands of women as sales agents and entrepreneurs, developing one of the earliest large-scale distribution networks in the country.

Clara Brown

Real Estate & Investment | 1860

After gaining her freedom, she moved to Colorado around 1860 during the Gold Rush and began investing in land, laundry businesses, and mining claims.

She became one of the first Black female property investors in the American West, building wealth through ownership and reinvesting in community

Mary Ellen Pleasant

Hospitality & Finance | 1852

Arrived in San Francisco in 1852 and built wealth through boarding houses, catering, and strategic investments during the Gold Rush era.

She used her capital to fund abolitionist causes and civil rights litigation, quietly financing structural change while operating as a sophisticated investor.

These women did not wait for permission to participate in the economy; they shaped it. Their enterprises remind us that access often follows infrastructure — and that ownership remains one of the most powerful tools for building lasting change.

Success without contribution is incomplete. At Vision Quest Retreats I work with women who are ready to define their life’s work in a way that builds impact — not just achievement.

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A Return to the Source: My Birthday Pilgrimage to Ghana

Introduction Video

This year, I marked my birthday with a journey of remembrance and reconnection—a pilgrimage to Ghana to walk in the footsteps of my ancestors and honor the strength they carried across oceans and generations. From the haunting stillness of the slave dungeons at Cape Coast and Elmina to the sacred waters of Assin Manso where the “Last Bath” was taken, this was a soul-stirring return to the source. But it was also a celebration of freedom and resilience—standing in Accra’s Black Star Square, visiting the Kwame Nkrumah Memorial, and bearing witness to Ghana’s bold emergence as the first independent nation in sub-Saharan Africa. This blog reflects on that sacred and layered journey—part history, part healing, all a big beautiful adventure!

My visit to the Assin Manso River (pt 1)
My visit to the Assin Manso River (pt 2/4)
Part 3/4
Part 4/4
Cape Coast Dungeons Part 1/6
Cape Coast Dungeons Part 2/6
Cape Coast Dungeons Part 3/6
Cape Coast Dungeons Part 4/6
Cape Coast Dungeons pt 5/6
My Visit to the Cape Coast “Slave Dungeons”: The Final Episode (pt 6/6)
My Visit to Elmina Castle (pt 1)

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Is Your Fear a Threshold Guardian?

Strength!

In art such as literature and film, the Threshold Guardian is a common archetype or trope in a classic and prevalent narrative: the hero’s journey. This can be found anywhere from Homer’s Odyssey to The Wizard of Oz to Black Panther.

In real life we can embark on our own heroine’s quest to obtain what I call your Vision of Success.

Next time you are feeling afraid to continue or even embark on your heroine’s quest consider this! The heroine encounters a “threshold guardian” at the entrance to the zone of magnified power. This guardian stands in the way of the heroine moving on to the next level!


In literature, the Threshold Guardian’s job is to ensure the protagonist is worthy of passing the threshold, and thus they act as part of the tests the protagonist must face in the journey. A heroine who depends on her strength might attempt to overcome Threshold Guardians, while a heroine who depends on her wits might evade, bribe, learn from and even convert the Guardians to her cause. Needless to say, running away from a Threshold Guardian is not a successful way of dealing with one.

https://medium.com/@Ash_Capes/the-threshold-guardian-from-the-hero-s-journey-2c11184044d0

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